LA Business Podcast

28. Konstantinos Papakonstantinou, Founder of Board Studios Inc.

Konstantinos Papakonstantinou LA Business Podcast
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We talk to KP about the importance of brand building and B2B marketing with video.

Intro: [00:00:00] Welcome to the LA Business Podcast, a form for business owners and senior executives to share the experiences about the elements that drive their success. Your host is Robert Brill, CEO of, an Inc 500 company delivering the power of hyper-local advertising. Robert writes for Forbes, Inc and Ad trade publications.

Our goal is to bring you the stories about successes and failures of people who are making big things happen in marketing, entrepreneurship, and management.

Robert Brill: [00:00:36] Everyone. Welcome to another episode of the LA Business Podcast. Today we have KP, Founder of Board Studios. KP and I spoke recently about entrepreneurship on your podcast. Tell us a little bit about yourself. Tell us the name of your podcasts and tell us what Board Studios does.

KP: [00:00:56] Absolutely. First of all, thanks a lot for having me. It’s a pleasure being here with you. We had an awesome time before, so I think we’ll do a repeat here. My podcast is The B2B Show. It’s a video podcast where we bring on, B2B practitioners, and experts, and we try to learn something from them and share with our audience. So we try to make it a win, win, win.

Robert Brill: [00:01:19] And tell us about Board Studios.

KP: [00:01:22] And Board Studios is a company that I started, eight years ago. So before that I was in finance and I had invested in a startup where we needed an explainer video. And we started working with some companies. It was a nightmare because they couldn’t understand what we’re doing, and then the execution of the video was a nightmare.

So we said, wait a minute. This is interesting. I lot of businesses need explainers. We can do this better, faster, cheaper. It’s so happened that the startup was about connecting you with creatives around the world. So I had a list of a hundred creatives and we figured out the process and we said, let’s test it out.

It tested our great. We got our first client from a landing page that I created. Then I did some ads and it worked out great. So I was doing that on the side and as it kept growing, I left finance and I devoted myself full time to this. Yeah. We’re an agency that produces explainer videos for companies ranging from startups all the way to the fortune 100.

Robert Brill: [00:02:19] So, just briefly before we go into some of the details on how you’ve grown in scale, tell us why a company needs an explainer video and when it really, it does.

KP: [00:02:31] So pretty much every company needs an explainer because it’s extremely difficult to communicate what’s in the founder’s head. When you’re in a business, you know exactly what you’re doing, but, and you think that it’s so simple when you explain it to somebody, I would say there is no chance in hell they will get it. and that has to do with, there is actually a very interesting book, how to pitch anything. where it explains exactly why that happens. When you explain something, you’re using the most developed and most sophisticated part of your brain. Whereas when somebody listens new messaging, they use the crock part of the brain, which is the fight or flight.

So that part of the brain is responsible for keeping a superfluous messaging out because we’re bombarded with new messages every day. So in order to penetrate that part, you have to not, not necessarily dumb it down, but maybe make it very approachable for the croc part of the brain to process it and understand that if he doesn’t understand it, it says, this is crap.

Let me get rid of it. Let’s focus on what’s much relevant for, for me. So it’s very much about making sure that you’re penetrating the crowd, part of the brain, of your audience in order to be able to communicate your message effectively. So they really get the value proposition.

Robert Brill: [00:03:44] You’re saying develop the what part of your brain? I meant I’m missing that word.

KP: [00:03:49] So our brain has three different systems. At the more sophisticated part of the brain is what you’re using in order to explain something. You’re using your logic, but the croc, the crocodile brain. Yes, exactly. Yup.

Robert Brill: [00:04:04] That’s really interesting. So do you end up having to, like it, sounds really straightforward. I I’m a business owner. I need an explainer video. But when you dig into it, I imagine you are. Ending up in a lot of strategy conversations. Is that like creative conversations, positioning conversations? Is that right?

KP: [00:04:25] Oh, absolutely. And that obviously varies by company, but the earlier stage company that comes to us, obviously when it’s the fortune 100 they have figured out all their messaging, their branding, their targeting.

So there we don’t have as much of a strategy conversation. The strategy there has more to do. With how can video help you get your message out there? How can you demonstrate thought leadership in a more cost-effective way? Whereas with a smaller company, we have to go into some branding elements. They may not even have a logo sometimes, so we designed the logo.

They may not have branding guidelines, so we figured the color palette or it’s more about targeting what we’re trying to say. Sometimes. And about is a video the right approach for you? I’ve turned away clients because they say, you know, we have this website and it’s not converting. We need a video.

Video is not a panacea. It’s not going to solve all your problems. You have to solve figure out what problems that, and then video is all about pouring gas on the fire is when you’re ready to grow. That’s when you need video. Wait with more people, make sure they get it and they connect with you and they engage you.

But it’s all going to solve your problem if you have a product market fit or a message market fit.

Robert Brill: [00:05:36] When you realized that digging into or engaging with a client is going to require like five levels of development just to get to the point where you can actually make a video. How do you handle that?

Because, because I imagine. Like you can’t price the same way when you work with one company that knows exactly what they need versus another company who’s just like, I have no idea what’s going on, but I know I need a video. How do you manage that type? The different types of clients there?

KP: [00:06:04] So we tried to make it extremely transparent.

We have pricing on our website. We have, our pricing is pretty much the same across the board. It doesn’t matter if you’re a large company or a small company, if you need a little more work. For me, it’s fun working with startups and helping them figure out some things. Now, obviously if they need to redo their website or do a branding exercise, that’s something where I would refer them to somebody that I know can help them.

And it’s not something that we do anyway, but if it has to do with, let’s tweak your messaging or your targeting, or let me figure out your messaging, I’m more than happy to do that and there is no extra charge. If somebody comes to us and they say, you know, I’m a startup, I’m struggling, I have my script ready and everything, maybe we can give them a discount.

So we handle it that way. But overall, we try to be like, this is the pricing, whether you’re small or large, whether you need a little more help or not, and it averages out.

Robert Brill: [00:06:56] That’s amazing. So you were in finance earlier, in the beginning part of career. You went to Harvard, you have an MBA from Harvard.

That’s super interesting. What do you think? I’ve always, you know, I know a number of people have their MBAs from like USC and other schools. Like, what do you think an MBA, what kind of a competitive advantage do you think you have because of the MBA? I have a bachelor’s degree in that, so it’s an honest question like, what is it?

What am I missing by the fact that I don’t, by me not having an MBA type of thing.

KP: [00:07:32] It’s something that many, many people are struggling. They ask me these questions and when I’m in groups. You get very different answers. My answer is that the primary value is in the network. Yes, you will learn some things, but chances, it’s very similar to the bachelor’s degree.

How much of that knowledge are you leveraging in your business? Probably very little. Same thing goes with business school, but you’re creating a network that you can, you know, I kind of reach out to folks who are, I don’t know, the VP of marketing at an XYZ company, and I can ask them, you know, can you put me in touch with someone.

It doesn’t work as well as you would think it works, but, it’s definitely helping you when you’re getting started. So it’s not going to help me take my business from one to $10 million, but to go from zero to a hundred thousand it can definitely help.

Robert Brill: [00:08:20] So you’ve been in the business for eight years.

What were some of your early challenges and how did you overcome them?

KP: [00:08:25] So early challenges whenever you can get started. The challenge is how to get your first client, and then how do you get your first, your second one? So the first one for us, and I think it’s something, so if you ask me now, if I would do things the same way, I absolutely would not.

But back then times were different. You know, eight years ago, marketing was very different. You know that better than I do. So back then I would create, I created a landing page using unbounds. And I think I spend a hundred bucks on PPC ads, and we got our first client, and that’s how we sold our first $3,500 video.

which to me was fascinating. Then after that it was a, we turned to YouTube advertising video ads. We are a video company. We had to do a video ad. We ran YouTube ads and that worked brilliantly for about two, two and a half years, and that’s like a cautionary tale. Never rely on one channel because I remember two years in, in August, we went from getting 50 leads to three leads with the same budget.

So we’re spending more than a hundred thousand dollars a year in YouTube ads, and every month we would get 50 great leads and that well, who was dry, dried up really fast. And then we’re scrambling. So that was a first challenge. And at that point. We got into this cycle of trying to figure out what works.

So we’ve tried, I’ve tried to throughout these years, everything. LinkedIn ads, other PPC ads, content marketing, SEO. I’ve hired business experts, sales experts. I’ve hired staff to do sales. And I have seen nothing really worked. So with many agencies, and I found that now when I’m doing the B2B show, I’m talking to many agencies and they all struggle with the same thing.

And sadly, everybody’s growing through referrals. which yes, it’s a great way to grow. And that’s how we’ve been growing. It’s the one thing that’s working for us is the land and expand where you land with a big client, either leveraging your existing network. Your friends, anybody who knows you and you have to stay top of mind.

So you have to put a lot of content out there so they see what you’re doing and they understand what you’re doing and when they need you, they bring you into a large company and then you say, okay, what are the department needs me? Can you refer me to them and can you, can I talk to somebody else in your division?

And that’s how you can grow really well. I think that works still in B2B. That’s the primary way to do that. Content. Stay top of mind, getting a big company, land and expand. Other than that, all the tactics I often hear, and I’m always jealous of the latest tactic I have to try it. I have to hire people to do it well, because I think that I tried it and it didn’t work because of me.

And then I learned that it wasn’t me. So I’ve spent, I want to say I spent a couple of hundred thousand dollars on experts, email marketing, anything. I’ve tried them all.

Robert Brill: [00:11:28] Yeah. I mean, the interesting thing, KP, is that, you know, we run some extraordinarily successful campaigns and then we run some campaigns that don’t work.

And. And the thing that I find, which is really easy to talk about in much harder to put in practice, especially for your own business, for the same reasons that you mentioned, why it’s hard for the founder or owner of a business to like market its business like it lives. It sounds really great in my head, but to communicate, it’s a whole different thing.

It’s missing the strategy. What I find is when campaigns don’t work, we immediately have to say, look, the creative needs to change. Or the landing page needs to change, or the messaging needs to change and the messaging needs to change because either you’re saying the right thing in the wrong way, or you’re just saying something that the customer doesn’t want or it’s not priced the right way.

And when you started getting into that realm, you start going down the path of. It’s actually up the path of life strategy. There’s no strategy. Has it been proven that the thing that you want, that you are selling and the way you’re selling it, is it proven that the customer wants exactly that thing? And all too often that’s the fundamental issue and it’s so incredibly hard to nail and it’s so, it’s such a fleeting concept.

And I almost am starting this, spot on marketing initiative. because I want a different business model. I want a business model that allows for the business to grow without or outside of my referral network. It’s fascinating.

KP: [00:13:11] Okay. There are two key things. One is you want to grow outside your referral network in a predictable way, and two, you want business that’s recurring.

Those have been the biggest challenges, and that’s what we’ve been tackling.

Robert Brill: [00:13:25] So you’re using content marketing as a way to grow your funnel. Is content connects to you. And then when trust has been created around you for a particular person, particular relationship, that’s when a person now has the ability to feel confident in the services that you’re offering.

KP: [00:13:48] Exactly. And I can give you very specific examples of how, because when you say content marketing can mean anything. I can give you specific examples for your audience that may give them some ideas. So one part of our content marketing is we are doing video content marketing for companies, which means we are coming up with super streamlined ways for them to produce video at scale.

Meaning once a week. and we make that very cost effective. So in order to promote that, we are creating a lot of videos ourselves where we explain why you should be doing video on LinkedIn, why you should be doing it on YouTube, how to do it the right way, how to get views, how to get leads from that.

And we post them on LinkedIn and YouTube. And then after a little while, let’s say after three months, I would get a message where somebody says, I’m an agency. I’m building this YouTube channel for my client, and I’m only getting 50 views per video. How do I grow this? And I will send them some tips. I will obviously create a video out of that because that’s great content for other people too, to watch and share.

And within three, four interactions, that person is a very good candidate to become a client of ours. Because they will learn what goes into growing that YouTube channel. And then it will say, you do it.

Robert Brill: [00:15:05] So KP, you’re saying create weekly videos for about three months.

KP: [00:15:10] You may not see results for the first three months.

It took us at least three months to start seeing results. And I would say after six months, we started getting a steady cadence of steady inflow of people asking us. and I would say overall from start to finish, when you start doing your content marketing too, when you start actually having clients from content marketing, it can be at least nine months because there’s also the sales cycle you have to factor in.

Robert Brill: [00:15:36] Yup.

KP: [00:15:37] But you know, with your content, you have to stay top of mind. You have to demonstrate that you are a leader in some space, and then you want to do that on a weekly basis because you have to coincide with when they need you. You can’t do it. You can’t do an email campaign for a month. You can’t do video campaign for a month.

You have to be doing it throughout the year so that you’re top of mind all the time and you will coincide and you will align with when the client needs you. And they might not need to immediately to sign up with you. They will say, let me ask you some questions, and that’s why you have to open yourself up and say, I’m offering all this content, all this knowledge for free.

Reach out to me and I will help you. And when you genuinely mean that, it comes across, and when you help them, then that’s where the magic happens. You start building the Goodwill. Then the second question comes in and you help them again without asking for anything, and then they say, let’s work together.

You’ve already added so much value to me.

Robert Brill: [00:16:31] That’s amazing. You know, one of the things that I was doing at the beginning of the, at the end of last year, and I’ll tell you I, I faded, I didn’t, I didn’t continue. I didn’t keep up with it. One of the things I was doing was posting answers to questions on Quora and Reddit.

And then taking the best stuff and putting it on LinkedIn, and I got some immediate responses, like I got campaigns out of that. They weren’t massive campaigns, but I built some relationships and it’s, it’s just like marketing is such an interesting like practice because you know, one thing I think a lot of people don’t realize is that the practice of advertising and the practice of marketing they’re radically different.

There’s different terms, different tools and different creative things that are happening. And I, when I think it’s super interesting about you KP is that like looking at your LinkedIn profile, like you come from a data background. Analyst, director of research, investment analyst, analyst, director of research like, and you’re creating videos now.

KP: [00:17:34] Yup.

Robert Brill: [00:17:35] How, how did you, I mean were you always, did you have that creativity always? Did you develop it? What is your role in the company at this point in 2020?

KP: [00:17:46] I’m very much on the creative side, so that’s the funny thing. So I’m coming up with a scripts with the creative meaning what visuals accompany the scripts.

And I think that’s actually part of our secret sauce. I call our team business creatives. You can take creative people yet, but, and they can do amazing campaigns. So for, consumer products. I probably would never be able to compete with the experts. But when you’re talking about it, services, technology, things that are extremely complicated for a creative, to understand that’s where we can really shine because we’re bridging the engineer.

We’re working with a large engineering firms that have solutions that are about digital transformation, and they say, here’s a deck. Turn that into a video. Now try giving that to a, an animation company. There’s no chance that they will do anything with it. So that’s the secret sauce. That’s where we were playing, and that’s where we’re winning and they’re coming back.

So our client for us is somebody who comes back 50 a hundred times four videos.

Robert Brill: [00:18:50] And so your average customer, your average client, I mean, I imagine an explainer video. Like it seems to me like from talking to you that an explainer video is sort of like the appetizer. It’s like, we can work with you in a single engagement, but probably your longer term, and clients are probably the ones who come back to you when, when they explain their video works, they’d know they like working with you. And now it’s like, okay, let’s. Deploy a full-on content marketing plan. Is that like, is that the type of, is that the way that relationships, change or improve with your business?

KP: [00:19:27] Absolutely. That’s a, actually, today I had two calls that were exactly like that. They’re like, Oh, we need to do an explainer video.

And once you go through the discussion with them and you say, yes, you do need an explain the video, but then what. We don’t want to engage your client with just one video. How are they going? It was a staffing firm, so how are you going to explain how you’re different? Why should people work with you? You need videos on LinkedIn demonstrating your personality, your culture.

Immediately sold on that. Then how will you generate new clients? You need video podcasting. Why video podcasting? Because that’s how you will engage with your audience. You will be able to share the videos. You wouldn’t make new clients and client partners much more easily with a video podcast instead of a traditional podcast.

Robert Brill: [00:20:11] Why is that, why is video better than audio?

KP: [00:20:15] So the secret that all B2B companies now are effectively focusing on podcasting, audio, podcasting. And the secret is that nobody cares about the reach. Because they know I was talking to a B2B podcasting firm and they were telling me, you know, within nine months you will be lucky to get a hundred downloads.

Obviously, you’re not doing that for reach because it’s so saturated and it’s difficult to share all your podcasts. So why are you doing to develop relationship relationships with channel partners and potential clients? You want to connect with them in a way that’s more, feels authentic and not salesy.

Now, taking that to video. Video, I mean, you can do video and record only the audio. well, first of all, doing video means that you will create a much better connection with your interviewee. You will have a much better back and forth. But if you record the video, you do a video podcast and you share those videos, you have an asset that’s high value and you can share on LinkedIn and YouTube with the audio podcast.

Many people are posting those on LinkedIn and YouTube. They get very, very little engagement. If you do a video podcast to kind of get much, much better engagement, you can share that on LinkedIn and they will share it. They look good. People will comment on how, how good they look, they love what they’re sharing.

Whereas if it’s an audio podcast, you’re not looking at anything.

Robert Brill: [00:21:35] That’s really, that’s really interesting, KP, because the way we bridge that gap is we look at we use an app called headliner, and take, we’ll take maybe a couple, two to three-minute clips of the things that you were saying on this episode.

And when we posted, we posted primarily on LinkedIn. We have the best engagement on LinkedIn. I agree. Like video is much more valuable, but the only challenge for me is it, like if I put this, if I take zoom, because we’re recording this on zoom, zoom video, and I sort of set it up the way you and I did your video.

I mean, I’m actually really curious to see how your video. How your video ultimately looks, because I don’t know. I’ve seen like some poor, and these are, these are people who are not experts in creating content, so I think that’s part of it. It just didn’t look great to have a video on zoom to people to square side by side, but I think there’s a way to make it much more aesthetically pleasing than the few examples that I’ve seen.

KP: [00:22:37] You can definitely make it much better. To give you a sense of the difference. So the differences that, what you’re saying is absolutely right. So you can get some engagement with audio. I think the challenge with videos, the costs, frankly, if the cost was the same, everybody would be doing video. It’s definitely better in that regard.

It gets more engagement for us when we post, when I post my educational video content on LinkedIn. And we got about 200-300 views. When I tag the CMO of a company I interviewed that we get 5,000 to 6,000 views because it gets propagated to their audience. It gets likes from them, comments from them. It expands my network, and it’s an asset that they’re very proud to share with our audience.

Robert Brill: [00:23:22] Yeah.

KP: [00:23:22] As an audio, they will. I don’t think that we’ll be sharing as much, and I don’t think they’re already, their audience would engage as much. However, that comes with a cost because you have to edit video now, which is not as automated as a audio podcasts don’t have headliner. You don’t have any of that stuff.

And you have potential issues with, as a quality. If somebody comes on the show and you know, they have a crazy background. Or their camera is dropping or things like that. You have technical issues you have to deal with.

Robert Brill: [00:23:51] Sure. Absolutely. and you know, I was at Social Media Marketing World last week, and a lot of people were talking about video as the primary focus. Like it’s, it was really interesting, as an aside, you know, the framework of the conference, when Mike Stelzner did his keynote speech early in the first day, they basically looked at, the effectiveness or the growth of like Disney plus Netflix, Amazon prime, and other connected television channels.

to say a couple of different things. Number one, traditional television is on the decline. It’s still about a $70 billion business, but digital advertising as a larger business now, overall. But so television, traditional TV is on the decline. Mmm. Connect to television or over the top television, internet TV is ascending.

but it’s really interesting to hear the implication as out of conference, our social media content creator is that YouTube is an opportunity. That like the general sense to me is now where this phase of, of aggregation, of coalescing different types of content.

Whereas in the past, social media was kind of like its own thing. And I still, I still think it kind of is, but our social media content creators and marketers start to push more towards video. You now have this swath of content that starts in directly compete for attention with the largest, networks, Netflix, Amazon, prime, Hulu, et cetera in the world.

and so it’s interesting, like it’s a, it, like if I’m, if I’m you, I’m loving this, right? Because you’re, you’re the, you’re the company and the type of company that’s going to benefit from a world that pushes more towards, democratizing the ability for video communications like is a great place to be.

But to me, it’s really the first time I saw social media content creators, everyday content creators being a mask alongside, connected TV content developers, the big ones in the world. it sounds like it’s a great opportunity for you and your company over the next probably decade.

KP: [00:26:15] Absolutely. It’s a very similar point. I recently listened on a podcast that somebody was saying your competitor, you should think of competitors are as Netflix and Hulu going forward, because you have to be creating content. You have to think of yourself as a media company. That’s the only way to connect with your audience and add value to them.

So you have to compete with the people who are competing with their attention. That was very interesting. But the other interesting thing from what you were saying is that many of the common creators are now turning to YouTube, and I think one of the biggest challenges is that they’re seeing people who have 5 million subscribers, 10 million views, and they’re like, know if I’m a B2B company, what am I doing on YouTube?

And that’s why about a year ago, he started interviewing people who had channels on YouTube and they had them and they were posting every week, and I was thinking, why are they doing it? So I started calling them up. I’ve talked to a dozen of them so far, and they all say the same thing. It’s very different when you’re doing B2B you have to think about hundreds of views. There was this branding agency and he’s getting 300 views per video, and he says, this has been the most successful customer acquisition channel for me because it gets 300 views that are highly qualified. Then I go to a meetup, I go to an event, they say, Oh, I’ve seen your videos, and they already know, and like me and I’m winning business from these 300 views.

Which sounds fascinating because in digital marketing, it’s a numbers game and you were sinking 1% conversion 0.1% conversion. For him. He says, I only need three, four clients. So I get 300 views and it’s awesome. And then I saw it for myself with LinkedIn views, you know, I’m getting 200-300 views, and then I’m getting inquiries that turn into clients and I’ve seen it work.

So that’s the fascinating thing. And that’s what’s keeping many B2B services businesses on the sidelines. But I think that’s the biggest mistake because it will take six to nine months for the YouTube algorithm to pick you up as a sophisticated creator and promote you. And once that happens, your competitors who are doing that will be way ahead of you.

Robert Brill: [00:28:26] Yeah. There’s similarity to me when we run campaigns, right? there, there are advertisers who say, I just want to generate sales. And then they, then they tell us, well, we want to run connected television ads, which are good for demand generation, but they’re not going to be as effective as like banner and Facebook ads driving sales. Not to station do it, but the key learning is there. The KPIs are different, the learnings are different, the expectations are different. And these companies who are understanding that the expectations from YouTube.

They can drive, to your point, they can drive business if you’re okay with the fact that they got 300 views or a hundred views, not a million views, I think. I think that speaks to maybe a lack of either a socialization like companies who just don’t have the ability to come to that knowledge because no one else in their network is doing it or it’s a mindset block.

I’m not going to do this. What am I going to do with 300 views? But I love these like nuggets because my hope is that someone listening to this podcast is like, yeah, I’m cool with a hundred or 300 views cause that could generate sales. I have to believe in that. I think there’s a lot of misinformation and headline reigning in the marketplace.

And people really just need to buckle down, do the stuff that’s right for them, and communicate the way that’s right for them and understand and, and understand that expectations should be different. And, and despite those different expectations, you can drive business. Good on you for saying that. I love that.

KP: [00:30:03] Awesome. Absolutely.

Robert Brill: [00:30:05] how can a, so, so two final questions. KP? number one, I’m a big foodie like, what do you love to eat.

KP: [00:30:18] I hope it’s not about health-related.

Robert Brill: [00:30:22] No if I could live my life eating hamburgers and pizza and Mexican food.  Not like put on a bunch of weight. I would a hundred percent do that, but I have to eat healthy every now and then. But I love good food.

KP: [00:30:38] For the good stuff. Planted Donuts. specifically there peanut butter and Jemmy, peanut butter and crusted. So it’s a donut with a hole in the middle. It has a jelly inside and they dip it in peanut butter with chunks of peanuts. It’s awesome.

Robert Brill: [00:30:55] Where’s that?

KP: [00:30:57] They have it in New York city, so a Grand Central Station. They have a station there, I think it’s called Planted Donuts.

Robert Brill: [00:31:05] Planted Donuts.

KP: [00:31:06] Yeah. They’re using plant based stuff so it has no flour or something like that.

Really good stuff. On the healthy side. There is Alfalfa, which is a very local company, small company that does these salads that are amazing. They use amazing ingredients, and that’s why it’s a little more expensive, but it’s out of this world. So you’re, and their concept is so interesting. They have salads and donuts.

That’s what they’re selling. It’s crazy. But it works.

Robert Brill: [00:31:38] So wait, so the name of the company is alfalfa.

KP: [00:31:41] Yeah.

Robert Brill: [00:31:42] Huh? Interesting. And so are you buying these, salads like prepackage at the market or are you buying?

KP: [00:31:49] Pre packaged.

Robert Brill: [00:31:50] Got it.

KP: [00:31:51] Yes. Alfalfa.

Robert Brill: [00:31:52] Okay. Very interesting. Alfalfa. And you’re buying these in New York, like at the, at the supermarket.

KP: [00:31:57] That one is in the Hoboken.

Robert Brill: [00:32:03] Okay, cool. I imagine that’s eat

KP: [00:32:09] Yeah.

Robert Brill: [00:32:10] Interesting. All right. I’ll take a look at that. How could people find you if they want to connect with you, get more information, work with you. Tell us, tell us that. All the details.

KP: [00:32:20] Our website has all information portfolio, pricing. We have a mastermind, a video marketing one one on there. A lot of free resources. So it’s And on LinkedIn, find me personally, and then slash papakons which is the first part of my very long last name.

And I connect with everyone, but if you connect with me, you will be able to see my videos and everything. And on YouTube we have the studios where you can see the B2B show where we interview a lot of experts like yourself. Awesome.

Robert Brill: [00:32:59] Awesome. KP. So you said the B2B shows on YouTube?

KP: [00:33:04] Yeah, the

Robert Brill: [00:33:07] I’ll take a look. Thank you, KP. I appreciate your time. This was a, it was great to talk to you.

KP: [00:33:12] Thanks for having me. I appreciate it.

Robert Brill: [00:33:15] Thank you for listening to this episode of the LA business podcast. If you like what we’re doing on this podcast, please consider subscribing on Apple or Google play, leaving a five star review and sharing with your friends.

If you have any questions, comments, or recommendations for a guest you’d like to hear on this podcast, please email me, [email protected] Thank you. Have a fantastic day.

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Intro Music: Echegoyen Productions

Created By: Brill Media