LA Business Podcast

52. Trevor Rappleye, CEO of Corporate and Franchise Filming

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In this episode, we discuss how a passion from a young age transitioned into a thriving business.

Intro: [00:00:00] Welcome to the LA business podcast, a forum for business owners and senior executives to share the experiences about the elements that drive their success. Your host is Robert Brill, CEO of Brill media. 

[00:00:15] Robert Brill: [00:00:15] Hey everyone. Welcome to another episode of the LA business podcast today. Our guest is Trevor rapidly, CEO of, corporate

[00:00:24] Thanks for being with us.

[00:00:24] Trevor Rappleye: [00:00:24] Of course. Thank you for having me. 

[00:00:27] Robert Brill: [00:00:27] So you started this business when you were 15?

[00:00:31] Trevor Rappleye: [00:00:31] I did. I’m 30 now. So I feel kind of old. Yeah. 

[00:00:35] Robert Brill: [00:00:35] That’s incredible. Like basically, basically your, your two years, I, I have two more years in the advertising business than you have in your whole, in your whole incredible.

[00:00:46] And you’re 30 years old. What did you, what did you start when you were 15 

[00:00:51] Trevor Rappleye: [00:00:51] man? So, man, I was 15, so. Back then, was it 2003? I think there were still those VHS cameras that you put on your shoulder. Maybe it’s the nineties. Right. But I remember it. That’s what I used to do. I used to film family events, parties on my dad’s VHS camera.

[00:01:08] I would sell them to aunts and uncles for like 10 bucks a pop, which was a lot of money back then. Right. And, and then I was converting VHS to. DVD. So my first company was actually DVDs to at 13. 

[00:01:25] Robert Brill: [00:01:25] Would you do with the 10 and $15 you were earning back then? 

[00:01:28] Trevor Rappleye: [00:01:28] That’s a great question. I bought the latest game boys, the rollercoaster tycoon games and the RV cars.

[00:01:35] You know how you would not RV RC cars that you would race. 

[00:01:40] Robert Brill: [00:01:40] You’re too young for pogs, right? Do you remember pogs? 

[00:01:45] Trevor Rappleye: [00:01:45] That’s the thing that you would feed?

[00:01:47] Robert Brill: [00:01:47] A Tamagotchi is what I’m thinking of, I don’t know why this thing keeps rattling around in my head, basically like these pods are little round things and you’d have a heavy one which was made of like some sort of metal and you slam them and you win or you lose depending on whether it flips.

[00:02:07] It was kind of like gambling in a way to read this in like 95, 96. When I was in high school, 

[00:02:15] Trevor Rappleye: [00:02:15] It’s kinda come back a little bit. 

[00:02:16] Robert Brill: [00:02:16] Yeah. Yeah. Anyway, so did you just have an aptitude for this? Like, like, like, like, like I didn’t really figure out what I’m doing with my life until I was like 28.

[00:02:30] Right. 15 years old, like I was just getting out into the world much less starting a business. How did you organize a business at 15? And why did you feel that that was the right move for you at the time? 

[00:02:42] Trevor Rappleye: [00:02:42] So I’ve been asked that before, and to be honest, I. I don’t think I was thinking that far ahead. I just wanted to do what I loved, which was filming and editing, but I will, was all about how can I look better than what I am, right.

[00:02:59] So I can add a zero onto how much I charged people. Right. So, I mean, I just remember having an event sounded better than hi, I’m Trevor I’m in high school. I can film your event. It’s like, and then it was having Trevor at event filming dot. It’s just, we looked bigger. We, I looked bigger than what I did and I feel like I’ve always just, I get really bored if I sit or if I sit around and do nothing.

[00:03:25] So I always wanted to do something and I wanted to have those latest camera gear and my parents always would pay like half of it. And I had to find the other half. 

[00:03:38] Robert Brill: [00:03:38] That’s really cool. I liked that. I liked that a lot. So fast forward to when, when did you, when did you, you become, did you exponentially grow?

[00:03:50] What, what, what happened when did that happen? And like, what was the cause of that 

[00:03:55] Trevor Rappleye: [00:03:55] man? So, It’s not easy to do what you love. Right. I’m sure. You know, and people think it’s the opposite. I’m going to do what I love. It’s gonna be so easy. I’m gonna wake up at 10:00 AM. And, but it’s like that, it doesn’t work that way.

[00:04:09] Right. So how we really started to grow honestly, is when I’m going to make this long story short, I used to have a business partner. We split ways in 2015, it was one of the hardest things I’ve ever dealt with in my, in. Tire life. Cause we were best friends and less than everyone. I mean, try not to go into business with your best friend, like a friend.

[00:04:31] Cool. But not a best friend. Right. and I just, I wasn’t the business side, I was the videographer that would film the weddings. He was. The marketing sales, everything. And the minute he left, I was like, I can’t do this. Like, cause I got, you know, I didn’t get the best grades in school and I just like, I’m not a business person.

[00:04:52] I’m not, I’m not a salesperson. And in the minute I realized either I have to learn this or I will go under. So I started to read, literally, as you see behind me books, I remember a book every week and I, I didn’t, I didn’t know what margin was. I would search for things before I flip the page and be like, what, what is that?

[00:05:12] And the minute we started to do that, the minute I started learning, the minute that I have hired my first assistant, that would just check my email for me. We. Grew. And now the minute that we just launched this, about 18 months ago with the minute that we started offering a subscription model, where we create ongoing videos, we don’t charge travel fees and they get the videos done in only five days.

[00:05:40] We shot it. We just, we signed six people just last week. So it’s just the minute I realized what are the three pain points I can solve for the people that want to use us when we just started booking things left and right. 

[00:05:54] Robert Brill: [00:05:54] So that’s, that’s really interesting. I’m hearing a lot right now about the power of subscription models and, you know, I’ll give you an a, I’m sure you can expand on this, right.

[00:06:07] And I’ll, I’ll tell you my anecdotal evidence. We also have a subscription model, $1,500 a month. Marketing leads and sales. Piped in daily. And it’s basically the same thing that we use to get hundreds. And we’re up to thousands of leads now, of businesses we’re deploying for our clients. And we’ve just been Floyd this over the, over the course of.

[00:06:33] The last two months, like this business model has been around for us almost a year now, but we’re just now deploying the marketing automation and the technology automation to make that happen. So I have some clients who are transacting on our sales page. And I have some clients who were chasing for invoicing and were asking for checks and they didn’t pay us yet.

[00:06:57] And we’re already running and I can see the difference automatically how much easier it is when you have a payments page. I have one conversation. It might be an hour long sales conversation. Cause I’m really interested in getting to know what our customers want and need. And then they purchase, they purchase, they don’t purchase, they don’t purchase.

[00:07:15] That’s totally fine. But automation makes it a seamless, frictionless transaction point, and it’s so much easier on the business. So w so when you say five days, so tell me, tell me more about this, about this offer and meeting points. It’s all four. 

[00:07:32] Trevor Rappleye: [00:07:32] So I think the one thing I kind of got smacked on the head with is the business.

[00:07:37] There’s a book called simplify. Actually, I can’t reach it cause I’ll be, I’ll be out of frame, but that book. The companies that make it so simple to work with you are the ones that win. No one cares that I’m going to use three filming guys, and it’s going to take me 12 hours to film, and we’re going to use an HD camera.

[00:07:56] They just want a video that can drive their sales. So the minute I was like, why is this so complicated? I said, screw this. We have three tiers. We’re going to have you get two filming days a year for film and days a year or eight filming days a year from that we will create well pieces of content, 24 pieces of content or 48 pieces of content.

[00:08:18] Bam. It’s amazing. Most people go right in the middle right in the middle. So the minute that I just realized these things, executives, right? They don’t want their time wasted. Right. We both know that they want to just delegate it. So the minute that our teams are realizing. How can we just execute without using their time?

[00:08:38] We started a book bigger and bigger deals. I’m not sure if that answered the so, 

[00:08:43] Robert Brill: [00:08:43] so the pain points are, so what are the three pain points that you mentioned? 

[00:08:47] Trevor Rappleye: [00:08:47] So this is what I scream from the rooftop is to like my team. We don’t create videos. Like yes we do. But our pain points that we are doing for them is we are giving them their time back.

[00:09:00] All they do is they say email, Tim and Michigan CCSN and you know, the rest step two, they don’t, things always cost more than what they want. Right? So now they look bad cause they have to go to their boss and say, I need an extra 3000 flat fee. Lastly, every time I call someone and they say they hired a film crew, I nine out of 10 times I would call him six months later, that video is still not done.

[00:09:29] So I would say awesome. We feel on Monday, if it is going to be done the following Monday. So it’s just staff, it’s just people that want things done right. The first time and on a transparent rate. And that’s what we do. 

[00:09:44] Robert Brill: [00:09:44] How do you deal with the intricacies of the client communications? all the in between points.

[00:09:54] Trevor Rappleye: [00:09:54] So the minute, pretty much every business, every customer has the same five questions, right? The same five questions. What they’re confused about, right? What do you mean you film? How long do you film? We know, what do you mean? I don’t get five rounds of edits, right? So we implemented a required kickoff call where it’s an hour call.

[00:10:19] I need everyone on their team that will be approving things. They meet, they meet, they meet my team and we just go over all of the obstacles that we know are going to happen. So that kickoff call is a way for me to delegate. Cause they’ve had 25 calls with me as the sales person, it’s way for me to delegate it to my team.

[00:10:41] But it’s also a way for us to say, this is the problems we have each time. And this is, this is how we do them. 

[00:10:50] Robert Brill: [00:10:50] And do you implement, is there a timeline that, that, you know, you follow and how do you communicate that for your clients? Because at the end of the day, there’s still a ton of variables in the actual activation of what you’re doing.

[00:11:04] Trevor Rappleye: [00:11:04] So I think I, so I also think a lot of business owners lose a sale because they try and make things too complicated. Right. And most. Prospects are not going to admit when they’re confused. They’re just going to stop responding to you. So literally I love sales. I fell in love with sales because we just keep it simple.

[00:11:25] So I say, Hey, you want one video? Awesome. We don’t have to know who are where or when, but this cost will include one filming. Yay. Anywhere in the, anywhere in the us, as well as a monthly. Video. So the skeleton is there and now we just kind of fill that in when they tell us where to go. 

[00:11:53] Robert Brill: [00:11:53] And so how do you, how, like, how that seems incredibly complex.

[00:11:58] Like, it blows my mind how much work it would require to actually do this. So my question to you is like, okay, so. So, how do you have teams all over the country? Like how do you do this? 

[00:12:10] Trevor Rappleye: [00:12:10] We are very transparent. We have a full time crew. We have a full time team, here in, here in long beach where they handle all the admin stuff, all the followup, all the scheduling, all the everything.

[00:12:22] So I can focus on the sales. We have partners and contractors. I’m very transparent with that, that we have vetted. Trusted and used that can tell their story. so I always tell people, if you think I have 10 videographers in every major city, full time, my prices would be a million dollars for one video.

[00:12:45] Right. So they also understand it. And I think you also know this when you work with bigger brands, they don’t really micromanage you. They just want it done. Right. They don’t care. Right? 

[00:12:57] Robert Brill: [00:12:57] They’re, they’re paying and small companies too, like, right. Like we’re paying the customer’s paying for not having to make the decisions that the business owner has to make because the decisions that the customer would make would be.

[00:13:13] Far less superior than what you’re going to be. That’s your domain of expertise like, and that’s, and, and I, and I know that for a fact, because I can tell you how hard it is for me to do some of the things that I like this set up right now to get this going probably took me a year. Wow. And each step was iterative.

[00:13:33] Like I had a podcast for, it’s just a very simple thing, creating a podcast. Now it’s easy to just turn on, turn off, turn on. And now your lot, but like I had a podcast where I just faded out. It was iPod faded. Apparently that’s a thing, pod fader. Then you just don’t continue it. But it took like making each individual decision to do all this and to get the lighting.

[00:13:55] Like, I have a really great friend who does editing work for, for, for big television shows that are distributed nationally and whatnot. And he helps me out with it’s like, I have no idea what I would do, but like, It is really difficult to make decisions and you just stop and you don’t do it. And that’s how it turns into like six months.

[00:14:15] And you haven’t progressed on this specific project. It’s much better to spend a chunk of change that is known. And I know what I’ll get it. I mean, that’s a great business model. So tell me, how did you, how did you grow it and what kind of sales are you doing? Well, what are customers or what do you want to talk about on 

[00:14:33] Trevor Rappleye: [00:14:33] that?

[00:14:33] So I love talking about this because. I believe every new business owner has to start somewhere. You try and I can serve everybody. I do everything. And then you just get overwhelmed and you also realize, you know, the lowest budget clients are usually the ones that take the most of your time. Right. And it’s nothing against them.

[00:14:55] Right. The highest pain clients with the same product, but they’re not going to bug you every single day. Right? So the minute that I realized, so I, I’m not sure if you know this, but we used to be a wedding film team back into 2015. We did a hundred weddings a year with 20% margins. It just wasn’t good.

[00:15:13] Like, it just wasn’t healthy. Right. Day to day, it was healthy. But when I looked back and we lost money, I’m like, How’s that possible. We did a hundred weddings, like, how’s that possible? Right. But the minute that I realized I want to get the minute. Yeah. I was at the beach reading one day and I’m like, how many wedding videographers and how many wedding photographers are out there?

[00:15:38] Tons. Yeah. How many people are solely corporate videographers? Like they’re there. They’re not as many out there. Right? I mean, I know no friends in my social group that do that, so, okay. Let’s go down that route. And the minute I realized that we do all this work for them to create one video, we’re actually doing them a disservice by only creating one video.

[00:16:03] So how can I raise them initial investment costs by 30%, let’s say, but they get a video right. Every month from that content. And then we have a monthly check in. Yeah, we call. So now our team is now literally we’re a part of their business. Like we are now day to day part of it. So when it’s time to re.

[00:16:24] Re renew. It’s like, man, we, can’t not resign with them. They’re so involved. They know all of my executives, they know all my clients. So the minute that. The minute that I realized, what are the pain points? For example, there are offices all over the nation, right. But a lot of marketing officers just don’t ever film the other offices because they don’t want to pay for someone to fly across the nation.

[00:16:53] So how can I solve that pain point? Hey, send us wherever. So it’s just, it’s just really keeping it the minute that I kept it simple. And it is when we really started to expand. And in terms of a resource play, we can forecast. Now we can forecast, Hey guys, we have 10 people on our subscription model. This client wants four videos.

[00:17:19] This client wants six. So how many editors do we need to get this done this month? Bam. Now we bring those on. And our core demographic are. Companies that really do 10 million plus in revenue and on the franchise filming side, another division that we have it’s franchise ores that have 50 plus locations, Dunkin donuts, Starbucks McDonald’s.

[00:17:47] So we serve both those sides. So, yeah, that, it’s, it’s been really fun to realize that if I just keep it simple and we don’t bug them, it’s actually pretty easy. Not easy. It’s pretty simple to win a deal. 

[00:18:02] Robert Brill: [00:18:02] And how, how have you been acquiring customers? How are people finding out about you? 

[00:18:07] Trevor Rappleye: [00:18:07] So, a lot of people would not agree with me on this, but the minute that my business partner left, I said, why aren’t we marketing?

[00:18:16] Why aren’t we advertising? Like, there was a quote I heard years ago and the quote was if you have a product, but no one knows it exists, then you have nothing. And not just, what’s like mind boggling to me. And I’m like, so we started to advertise 3000 a year or three, 3000 a month. Google. I was not paying myself for six months back in 2015 and we kept getting these leads in leads in, and then I realized, hold on, everyone’s on Google, everybody 14 bucks a click for the word video marketing.

[00:18:50] Right? How can I go somewhere? That people, that my competition hasn’t gone yet. And it’s expos, it’s having a booth, a very damn expensive booth at a show that’s $5,000 to just sit there with a little 10 by 10 table. But then the brilliance of it is people are now coming. To me, I’m not doing the tackling.

[00:19:17] And then did you get my last 10 calls? It was them saying, what do you do? So that’s what we did differently is we weren’t afraid to spend a crazy amount of marketing dollars that we still do that other video companies aren’t willing. To spend because our average client spends about 50,000 a year with us.

[00:19:36] So if an expo costs me 5,000, it’s really not that much of a risk because if I book one, then it covered the whole expo. 

[00:19:44] Robert Brill: [00:19:44] So now you don’t have expos. 

[00:19:48] Trevor Rappleye: [00:19:48] So this was the whole COVID nonsense we had about, and I’m sure you felt this. I’m sure we all felt this. We had about three humongous deals. We’re going to literally go through and then COBIT hit, which I totally get it.

[00:20:02] I empathetic. I let people pause payments. I let people back out of contracts. I want it to be a friend. Right. Cause I believe budgets are like, they will eventually fill back up. Right. So I want to be there when that budget fills up. So what we started doing is we started doing live webinars and I’m not gonna lie.

[00:20:22] It was kind of embarrassing that one month we’d get 30 people one month, we’d get one. And I’m like, okay, this is really awkward. But that one person could be the CEO of a $10 million company. Right. So, we started doing that and we also started to join associate, groups. So we joined three franchise groups that they don’t have a single videography team.

[00:20:48] I’m like. That’s crazy weird. So I recommend for people that what we did is how do you join if you don’t have expos, where, where is your lead gen coming from? So for us it’s webinars and for us joining associations and paints extra to have an e-blast announcing us. And that’s how our Legion is now. 

[00:21:15] Robert Brill: [00:21:15] So that’s really interesting.

[00:21:16]so like the LA chamber or long beach chamber of commerce, things like that. 

[00:21:21] Trevor Rappleye: [00:21:21] So. To be honest. No, because our demographic is not that group that is going there larger it’s larger. It’s I’m tackling like when a conference costs me 2000 to just attend. I’m not even an ex expo. I chase after that and I pay that because every person I’m talking to.

[00:21:45] Also paid that rate and a company is not going to send someone that can’t say yes to new contracts, to an event like that. So I think people view the price point of expos is that’s too expensive. I’m never going. I go, well, flip it, everyone you talk to literally is an executive because you’re not going to send a receptionist to a expo that costs $2,000.

[00:22:09] So, yeah, I’m very passionate about expos. Cause I didn’t do them for so long and we just started doing them about two years ago and I would say 80% of our deals now come from people I’ve met at shows. And 

[00:22:23] Robert Brill: [00:22:23] are you, are you primarily the person that’s attending and kind of advocating for your business?

[00:22:29] Trevor Rappleye: [00:22:29] Yeah, so right now, as we’re scaling at about five full time, we, I am the only. Sales guy. So I have to go and I love to go. It’s actually really fun to expo and network for three days, I find it really fun. So, but on top of that, when we expo, we don’t just have a booth. We have an interactive, fun, memorable, quirky booth.

[00:22:57] So we had a disco ball. We had a. Prize wheel that if they land on it, we take a shot in the lobby bar at nine that night, it was just, and we even had a free hug, just little things that other companies are like, that’s weird. And I’m like, it is weird, but we’re memorable. So if people that are listening to go to an expo, don’t just get a 10 by 10 booth and think people are going to come to you.

[00:23:24] How can you grab people in and be so different and memorable that people are like, damn, I wish I would’ve thought of that. A really quick example, day one, we had a prize wheel on the third day of the expo. We saw three other boosts that went out and bought a prize wheel. And I was like, that’s not, if that’s not a compliment, I don’t know what is 

[00:23:47] Robert Brill: [00:23:47] right.

[00:23:47] How have you, so, so as the economic downturn over the last few months has taken place, you, you were very open with your customers about changing payment terms and contracts. What does the rest of this year and into 2021 look like for you and how you’re going to. Like scale your business market.

[00:24:12] Like what? I mean, there’s so much uncertainty in the marketplace right now, but I have the feeling things are coming back. What, how, how do you feel about it? 

[00:24:20] Trevor Rappleye: [00:24:20] So I feel like uncertainty, we can’t control, but we as business owners and people listening, we can control how much we follow up with people.

[00:24:30] Right. And I think it just goes when people point outward and don’t, don’t get me wrong. Coven. Costs us over probably $200,000. Right? I mean, I’m right. But flipping that back on as my fault, we should have had a better nest egg, right. It’s not totally Colbert’s fault. So the rest of the year, what it looks like for us is it’s still being empathetic to companies.

[00:24:55] Now, I’m not saying to let someone not like I would never not let someone pay if they’re honestly like a mom and pop shop, but if they’re a huge brand like Home Depot, who we work with, they’re not going to not pay us. So what we are offering is since budgets are gone pretty much for everyone else, we now offer a way that the first payment will not come until one, one of one, one of next year, but we will start filming now and that’s okay.

[00:25:25] Taken off because people have been like, wow, they really want to help us. They’re not, and don’t get me wrong. Our team wants the money, but also. I would want, I also would rather have money three months from now then maybe I have all signed with you in 2021 type thing. Right. So I would say the rest of our 2021 really looks like, like, we are doing two more virtual expos where we’re going to sponsor and speak.

[00:25:51] Right? So now people are listening to me. I’m a thought leader, right. I’m paying extra and, or they’re asking me to, to speak. Right. The other thing is. People are setting budgets now for 2021. So people in sales, you should be really asking people, Hey, can we hop on a call October 15th and just talk about 20, 21.

[00:26:15] So it’s just like, it just lays us seed in, in them. So, yeah, I mean our future to kind of wrap on that our future is really going to be. Franchises and businesses that already have a byline for video marketing. Right. It’s really hard to have them add video if they don’t have it budgeted, but if they already have it budgeted and they’re going to hire an internal person and like, well, we’re less expensive than you hiring an internal person, you know?

[00:26:45] And we’re not going to charge you travel fees, overtime, workers’ comp hotel food. You’re not going to wait for videos. So yeah, I think that’s our. 

[00:26:55] Robert Brill: [00:26:55] Feature. So what’s interesting to me is your primary signal is attendees of specific conferences. Like that’s your, that’s the thing that, you know, they’re a potential buyer for you customer for you?

[00:27:06] Trevor Rappleye: [00:27:06] Yes. And it took me five years to do this. I know people say niche, just niche. And it’s not that easy to niche. Like where the hell do you niche? How do you niche? What do you mean you niche? So the minute we niched with, especially our division of franchise, where we help franchise is drive sales.

[00:27:23] Right, right. We, we just, I would rather become number one in a small space than be number 50 in a big space, which is video marketing. But if you search franchise video production, we are number one. So 

[00:27:44] Robert Brill: [00:27:44] how many people are there in your, in your total universe of potential customers? How many people or businesses are there?

[00:27:53] Trevor Rappleye: [00:27:53] I love this question. I kind of got smacked in the head with it on the franchise side. There’s 4,000 brands. Okay. Of those brands, the franchising there’s only, only 20% of that have locations, 50 or 50 or more. So my focus is actually, how do we find that 20% that, that we already have a product that can help them.

[00:28:22] So I would say on the franchise filming side, it’s that, and we were really big into the Cisco live stuff last year where we humanize brands. Right? So a lot of tech companies don’t have. Good video yet. They’re VC funded. They do 50 million a year. I come in and like, Hey, are you right? So once again, I’m hopefully my passions shining through.

[00:28:47] I kind of go off on it. I hear it. But I mean, just, I think the, my main summary for, for us and for people, how do you, how do you, I go into a market that will take you longer to get into, but once you’re in you look like you’re the thought leader, because there’s no one else in that 

[00:29:06] Robert Brill: [00:29:06] space. So you have 800 customers that you can, that can buy from you.

[00:29:10] You have 4,000 companies with a, with a franchise and 800 of them have 50 or more locations. 

[00:29:19] Trevor Rappleye: [00:29:19] And, and yeah, I think that never was about that. And, and exactly. So it’s 

[00:29:25] Robert Brill: [00:29:25] and people are there. You probably have what, like maximum 2000 human beings who can transact with you. 

[00:29:33] Trevor Rappleye: [00:29:33] So, great question are. I mean, I haven’t done the math and maybe I should.

[00:29:39] Yes, but it’s but if one of those people, like we have three people that pay us a hundred thousand a year, just for video alone, all in that space. So if there’s three in there, then there’s gotta be four and five and six and seven. Right. 

[00:29:56] Robert Brill: [00:29:56] Do you have an ongoing followup? Like, do you have like any type of like ongoing nurture you do with them?

[00:30:04] Trevor Rappleye: [00:30:04] We are. My answer is almost, we have an email campaign. It’s not automated. It’s not monthly. It’s just whenever we decide to do it, honestly, all the followup is just me and I’m really into the remarketing. Stuff the minute someone goes through our website. If you go to, excuse me, 

[00:30:25] Robert Brill: [00:30:25] if you go to 

[00:30:27] Trevor Rappleye: [00:30:27] we’re, you will now see my videos of me talking and giving value saying here are my five tips to drive sales to your business here.

[00:30:37] You know, it’s just very knowledge based and I get emails like Trevor. I see you every week and I don’t even know who they are. And I’m like, how powerful is that? So I think if anyone listening doesn’t have remarketing setup, I mean start grabbing cookies now, and I’m sure you guys do that. So they should call you, right.

[00:30:55] Robert Brill: [00:30:55] That’s a big part of what, what happens. And it’s, it’s for you guys. It’s a little bit different. Cause you have like 2000, let’s say 3000 people that can, that can buy with you. You probably have another couple of thousand people who are the influencers of the people who can buy from you. Okay. And at the end of the day, You need to connect with those people and constantly be in their ear so that when they are ready to make a purchase decision, they have a relationship with you.

[00:31:22] Whether they know who you are or not, they at least are familiar with the name and they’ve seen your emails. They see they’ve seen the value that you’ve driven for them through the communications you’ve you’ve driven. So the nurture sequence, basically, it’s fascinating. 

[00:31:36] Trevor Rappleye: [00:31:36] Yeah. And we have that. We, we actually, StoryBrand is a great company, Donald Miller.

[00:31:43] I mean, if anyone has never read his book art, it changed. I used to be the guy that would say 50. Percent off sign up now and it’s like, it doesn’t work anymore. It works for commerce. Like e-commerce like little things, right. But if you’re talking about your sales size, a Marcel size, that does not work like, so having a nurturing thing of here are five tips.

[00:32:04] Here are five tips. Here’s, here’s a success story they’re being sold to, but they don’t realize they’re being sold to. 

[00:32:11] Robert Brill: [00:32:11] Right. It’s cause it’s, it’s really, you know, sales is, it’s not about selling it. It’s a PR it’s about relationships. That’s really what it comes down to like marketing. There’s so many different digital advertising and marketing companies.

[00:32:25] We it’s it’s, it’s really what I said. It’s about being there when the person’s ready to make a purchase decision and having the relationship, you know, we have this video series on, on YouTube. And one of the things we talk about is a consumer journey and the consumer journey is really like, like. You know, when I look at Hershey’s, for example, people make a split second decision, whether or not to buy a Hershey’s bar or Reese’s bar at the CVS, but the reason they have affinity for those brands primarily is because they’ve seen they’ve had it.

[00:32:53] They’ve they’ve the brands have built relationships with the consumer for the duration of their lives. And the purchase opportunity is that split second when they’re at CVS or Rouse and they can make the PR and they have the product in front of them. Fascinating stuff. So Trevor, how can people reach out to you?

[00:33:13] Trevor Rappleye: [00:33:13] Yeah. So, please everybody visit corporate or franchise Re branding. still works. So all good. and you can also shoot me an email [email protected]. And if you search my name, Trevor rapidly, R A P P L E Y E on all social platforms, you will find me. So reach out all of the help you, I mean, and, and, and a, Oh, your story.

[00:33:38] But B, if there are any business owners that are lost or something, I would love to help you and tell you what I did wrong, and then why I did right. 

[00:33:45] Robert Brill: [00:33:45] Trevor rapidly CEO of corporate Thanks for being with us. 

[00:33:50] Trevor Rappleye: [00:33:50] Appreciate it.


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Intro Music: Echegoyen Productions

Created By: Brill Media